LOGOS AT LAST

Finally.  I have become a member of the Chartered Institute of Public Relations.  Having worked for over 20 years in PR and marketing it is only in the past month that I have finally joined I am ashamed to say.  Up to now I wondered whether or not the cost of membership would be worth it for me, but at an exhibition recently a prospective client gave me a different point of view.  He asked who my work was accountable to which made me realise that the benefits of being a member of a trade organisation are not just for me but are for my clients, giving them reassurance that I know what I am doing.  The CIPR in particular wants to know about your career path and your experience before it grants membership status so clients can have confidence that its members are bona fide PR practitioners.


And I should receive a second slap on the wrist for not practising what I preach. I always stress to my clients the importance of using accreditations and memberships of trade organisations, displaying logos prominently on websites because they are another tool in reinforcing your expertise and ability to do your job well.  Anything which will boost your customers' confidence in your company has to be a good thing.


So if you are a member of any trade organisations, business groups, Chambers of Commerce etc then make sure your customers know about them.  As you will all know by now, my mantra is little and often and accreditations to business organisations are another small step in showing your clients that you are honest and are accountable. So if anyone wants me to join their organisation now is the time to ask me!


Let me know how you are getting on via the comments or email me direct at lindsay@redyellowblue.biz and don't forget to check out our website: www.redyellowblue.biz.


Lindsay